Case Study

BIC Nigeria Limited

Fostering Strategic Government Relations for BIC Nigeria

Service

Strategy

Industry

Insurance

When

Nov 2023

Regulatory agencies engaged, including SON, Customs, ARCON, and Federal Ministries

1st

Cross-agency product safety standard for lighters co-developed and adopted

Ongoing

Government relations playbook guiding BIC’s regulatory strategy in Nigeria

Predicting the impact of election results on their oil & gas assets.

Strategic engagement with key regulatory agencies to strengthen compliance, build trust, and safeguard market share in Nigeria.

As a leading global brand with operations in Nigeria, BIC faced a highly regulated environment requiring consistent engagement with multiple agencies. Navigating fragmented processes risked exposing the company to compliance gaps, market disruptions, and reputational risks.

VIISAUS partnered with BIC Nigeria to establish a systematic, long-term government relations model. By aligning BIC’s commitment to product quality and safety with the mandates of key agencies, we created clear channels for dialogue, launched collaborative initiatives, and institutionalised governance forums to sustain relationships.

Key achievements included:

Hosting the first-ever BIC Roundtable with senior directors from SON, Customs, ARCON, and federal ministries.
Co-developing a national safety standard for lighters, ensuring both compliance and consumer protection.
Delivering a comprehensive stakeholder map and government relations playbook, now embedded in BIC’s Corporate Affairs function for proactive outreach.

The initiative shifted BIC’s government relations from ad hoc outreach to a structured, trusted partnership model. Today, BIC Nigeria is represented in relevant policy discussions, enjoys stronger regulatory alignment, and has positioned itself as a responsible market leader in product safety and compliance.