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Strategy

The Strategy and Public Affairs Service at VIISAUS delivers political advisory, lobbying, policy and government relations, as well as enterprise and corporate strategy solutions. We empower clients with data-led insights to navigate political landscapes, manage stakeholder relations, and design sustainable enterprise strategies that drive long-term outcomes.
related case studies

BIC Nigeria Limited

Fostering Strategic Government Relations for BIC Nigeria
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View BIC Nigeria Limited

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Building a Real-Time Election Day Situation Room
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Human Capital Development Desk, Office of the Vice President

Shaping Nigeria’s Human Capital Future
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Leading Polling Firm

Understanding Voter Priorities Through Data-Driven Insights
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expertise

What if your next policy win or market breakthrough hinged on the insights a robust data-driven strategy provides?

  1. 01
    Mitigating risks
    Real-time data analytics identify emerging political, regulatory, and market threats, allowing proactive interventions to safeguard reputations and objectives.
  2. 02
    Understanding policy affects
    In-depth policy and enterprise impact assessments translate complex regulations and business dynamics into clear, actionable insights for planning and compliance.
  3. 03
    Predict more consistently
    Advanced predictive models, fed by historical and live data streams, forecast political, policy, and market outcomes with enhanced accuracy.
  4. 04
    More successful lobbying
    Targeted advocacy campaigns, informed by stakeholder intelligence and enterprise risk assessments, secure favourable policy decisions and corporate advantages.
  5. 05
    Enhanced stakeholder engagement
    Data-driven audience segmentation, feedback loops, and coalition-building foster meaningful dialogue, strengthening trust, reputation, and long-term partnerships.

subservices

Stakeholder Mapping & Analysis

Systematic identification and prioritisation of key actors, interests, and influence pathways.

Policy & Regulatory Analysis

Rigorous examination of legislative proposals, regulatory frameworks, market trends, and their likely impacts.

Government Relations & Lobbying Strategy

Tailored advocacy and enterprise strategy plans to advance client interests across political, executive, and business environments.

Data Analytics & Modelling

Quantitative and qualitative analyses—including predictive modelling—to inform decision-making.

Political Risk & Scenario Assessment

Real-time monitoring and scenario planning to anticipate emerging threats and opportunities.

Monitoring, Evaluation & Impact Assessment

Frameworks to measure outcomes, learn lessons, and optimise future interventions.

industries

Defining strategies across all industries

Agriculture
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Climate
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Creative Economy & Tourism
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Energy
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Finance
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Insurance
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Politics
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case study highlight

BIC Nigeria Limited

Fostering Strategic Government Relations for BIC Nigeria
View Case Study
View BIC Nigeria Limited
5+
Regulatory agencies engaged, including SON, Customs, ARCON, and Federal Ministries
1st
Cross-agency product safety standard for lighters co-developed and adopted
Ongoing
Government relations playbook guiding BIC’s regulatory strategy in Nigeria
1%
Predicting the impact of election results on their oil & gas assets.

Related insights

Brochure
Download our brochure on how VIISAUS unlocks Africa’s potential
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capabilities

Other practice areas

01

Research

We leverage our expertise in research intelligence, data analytics, and strategic foresight to deliver actionable insights that empower our clients to make informed decisions, strengthen their market and policy positioning, and drive evidence-based advocacy in complex and evolving socio-economic, policy, and business landscapes.

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capabilities
  • Market & Sector Intelligence
  • Policy & Regulatory Analysis
  • Investment & Opportunity Mapping
  • Impact Measurement & Evaluation
  • Green Economy Intelligence
02

Digital Transformation

We bridge strategy and execution to drive real transformation. Our team partners with governments and organisations to develop tailored, scalable digital solutions that are grounded in local realities and help our clients find the right strategies for lasting impact.

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capabilities
  • Data Analytics & Visualisation
  • Process Automation & Digitisation
  • Technical Advisory & Project Management
  • Custom Software Development